Academy Sports + Outdoors is making its debut in Fredericksburg, VA with the opening of its 77,000-square-foot location in fall 2023. This store opening comes as part of the company’s mission to provide quality sports and outdoor products from top national brands including Nike, Adidas, The North Face, Under Armour, and more, along with exclusive private label brands at great value for customers. Sam Johnson, Executive Vice President of Retail Operations at Academy Sports + Outdoors, believes this addition will be a game-changer for the Fredericksburg community’s ability to pursue its sports and outdoor passions.

Academy Sports + Outdoors is proud to announce the opening of its first-ever location in Fredericksburg, VA in the fall of 2023. This is Academy’s second store in Virginia and boasts an impressive 77,000 square feet. With a mission to provide “Fun for All,” Academy is continuing its expansion efforts with the goal of opening 13-15 stores this year and a total of 120 to 140 new stores by the end of 2027.

At the Fredericksburg location, customers will find a wide selection of quality sports and outdoor products from top national brands, such as Nike, Adidas, The North Face, Under Armour, and more. Additionally, Academy offers tremendous value through its exclusive private label brands, making this location a one-stop shop for all of your sporting and outdoor needs.

Sam Johnson, Executive Vice President of Retail Operations at Academy Sports + Outdoors said, “We are proud to provide the Fredericksburg community with everything they need to pursue their sports and outdoor passions. Whether you are cheering on the ‘Hoos, fishing along the Rappahannock River, or playing a pickup soccer game, Academy Sports + Outdoors is here to help you make the most of your time outdoors.”

This new store will provide an array of products and services to make sure residents enjoy their outdoor activities safely while having fun and forming relationships. Customers can take advantage of the convenient online pickup service, free shipping on most orders over $25, as well as a wide variety of in-store services such as free assembly on grills and bikes, scope mounting, bore sighting, line winding/spooling, and the ability to purchase hunting and fishing licenses.

Additionally, customers can stay up to date on their local new store updates by texting “Fredericksburg” to 22369 or visiting academy.com/fredericksburg.

A Family Business since 1938

Academy Sports + Outdoors has been a leader in the full-line sporting goods and outdoor recreation retail industry since 1938. Founded as a family business in Texas, Academy has since grown to 270 stores across 18 states. Their mission is to provide an enjoyable shopping experience for all, which they fulfill through their localized merchandising strategy and value proposition that resonates with consumers of all types. They offer an extensive range of products from leading national brands, as well as their own portfolio of private label brands, in the categories of outdoor gear, apparel, sports & recreation, and footwear. To learn more, visit www.academy.com.

Forward-Looking Statements

Academy is proud to present this press release containing forward-looking statements, which are in accordance with Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements reflect Academy’s current expectations and provide a positive outlook for potential future performance. While external factors such as changes in global, regional, or local economic, business, competitive, market, regulatory, and other conditions may affect actual results, Academy is confident that its filings with the U.S. Securities and Exchange Commission (the “SEC”), including Academy’s most recently filed Annual Report on Form 10-K under the caption “Risk Factors,” will continue to inform and guide such outcomes.

The opening of this Academy Sports + Outdoors location in Fredericksburg is a great addition to the community, providing citizens with access to top-quality sports equipment and apparel from a range of brands as well as the Academy’s own exclusive private label. As part of their wider expansion efforts, this store will be just one of dozens to open by 2027, helping make sports, outdoor recreation, and physical activity accessible for all.

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